- New certificates make it easier to advertise crypto projects on Google.
- New requirements were introduced in May 2026.
- However, Google still prohibits advertising of trading protocols. DeFi и ICO.
Google simplified The ad certification application process for cryptocurrency companies has been streamlined. Thanks to an update that went into effect in May, exchanges, digital asset wallet providers, and other crypto platforms will be able to apply for ad certification directly within the Google Ads dashboard.
According to Google, this is done to simplify compliance with the rules and make the application process more convenient for advertisers.
However, Google’s rules regarding cryptocurrency advertising remain strict. Companies must still have local licenses and comply with all regulatory requirements for their ads to be published. For example, in the European Union, Google requires exchanges and wallet providers to be officially registered and authorized to operate under MiCA regulations.
Certain types of cryptocurrency advertising, including advertising of trading protocols, are still prohibited. DeFi, ICO (initial coin offerings) and any promotions for the purchase, sale, or exchange of cryptocurrencies that do not fall into permitted categories. Google also restricts access to sites that compare digital asset issuers or related products, including investment advice pages, aggregators, and broker review pages.
Google is increasingly being mentioned in connection with fake advertising campaigns. Recently, the editorial staff Happy Coin News Reported, that scammers used the service to host malicious phishing ads, stealing more than $400,000 from victims.
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