- Research CoinGecko found that only 32% of new tokens increase in price after listing on crypto exchanges.
- The tokens that are added to the exchange are losing value the fastest. Upbit, and a price increase six months later was noticed on Coinbase.
Only 32% of new tokens actually increase in price after listing on major exchanges, and less than 10% survive for more than a year. This means that most digital assets fail to generate profit even in the first days after listing, according to Research CoinGecko.

Among the leading trading platforms, the South Korean one stands out Upbit, where about 67% of new tokens maintain positive dynamics after 30 days. On platforms such as Binance и OK, over the same period, about 50% of tokens ended up in the positive.
However, over time, the situation begins to change. Within 30-60 days, only about 25% of tokens remain profitable. Over time, this number continues to decline across all exchanges, and by the end of the year, less than 10% of tokens are still worth more than their listing price. Even among Upbit, which started from high positions, have tokens that are losing value the fastest.
An interesting exception is the Coinbase exchange. Some tokens listed on this platform recover in price after a few months, experiencing, as analysts put it, a “second wind” after about six months. However, even with such a recovery, long-term success remains rare.
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